The Rolex Pepsi, specifically the reference 126710BLRO, has cemented its place in horological history as one of the most sought-after and iconic watches ever produced. Its vibrant two-tone bezel, evocative of the Pepsi-Cola logo, combined with Rolex's unparalleled reputation for quality and precision, has created a watch that transcends mere timekeeping; it's a statement piece, a legacy, and an investment. This article will explore the fascinating world of the Rolex Pepsi, delving into its history, its current market value (including details on Rolex Pepsi discontinued models, the Rolex Pepsi price chart, Rolex Pepsi price list, Rolex Pepsi 2021 price, Rolex Pepsi for sale UK, Rolex Pepsi for sale, Rolex Pepsi new price, and Rolex Pepsi price UK), and what makes it such a coveted collectible.
A Brief History of the Pepsi Bezel:
The story of the Pepsi bezel begins in the late 1950s, when Rolex created the GMT-Master for Pan Am pilots. The original GMT-Master featured a black and red bezel, designed to help pilots easily track multiple time zones. This bi-color design, however, evolved over time. In the 1960s and 70s, the now-iconic blue and red "Pepsi" bezel emerged, quickly gaining popularity for its striking aesthetics and practical functionality. These early Pepsi GMT-Masters, often referred to as vintage models, are highly sought after by collectors today, commanding astronomical prices at auction.
The design remained largely consistent for decades, with variations in materials and movements. However, the introduction of the reference 126710BLRO in 2018 marked a significant shift. This model, the subject of much of this article, represents the newest generation of stainless steel Pepsi GMT-Master IIs. It features a refined case, updated movement (Calibre 3285), and a subtly improved bezel design, all while staying true to the spirit of its predecessors. The 126710BLRO is a testament to Rolex's commitment to continuous improvement while maintaining the essence of a legendary design.
The Rolex Pepsi 126710BLRO: A Modern Classic
The Rolex Pepsi 126710BLRO for sale today embodies the culmination of Rolex's expertise. Its feature set honors the design of the original GMT-Master with a modern twist. The Cerachrom bezel insert, made from virtually scratch-proof ceramic, ensures the vibrant blue and red colors remain brilliant for years to come. The updated Calibre 3285 movement offers improved accuracy, power reserve (approximately 70 hours), and increased resistance to shocks and magnetic fields. The case, crafted from 904L stainless steel, boasts a refined profile and enhanced water resistance.
This combination of classic design and modern technology has propelled the 126710BLRO to the forefront of the luxury watch market. Its popularity is undeniable, making it a challenging watch to acquire through official Rolex retailers. This high demand naturally translates to a significant premium in the pre-owned market, as we will explore in detail below.
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